Why prefer 30°?
Did you know that the average wash temperature in Europe is 41°? Washing at 30°, or simply lowering machine temperatures, has many benefits: next to getting excellent cleaning results it helps fight climate change and protect the environment, it’s good for people’s clothes and their electricity bills.The “I prefer 30°” campaign is an initiative of the detergent industry that aims to raise awareness for these benefits and get consumers to lower their wash temperatures. The campaign calls on all industry players and related partners, to help spread the word. Want to know more?
To view a two minute video of the campaign launch event please click here
Help spread the "I prefer 30°" message
“I prefer 30°” is a campaign that wants to group all stakeholders in and around the laundry detergent industry behind one single message: “I prefer 30°”. Led by A.I.S.E. and its members, in coordination with its national associations in the concerned countries, this detergent industry campaign aims at driving the average wash temperature of laundry washing down. This unique multi-stakeholder campaign is open to a large group of partners including detergent companies but also the fashion/textile industry, retailers, appliance manufacturers, and other interested stakeholders. The more partners that get on board, the stronger the message will be.
So join in!
- 'I prefer 30°C' Low Temperature Washing Campaign: A.I.S.E. announces 2016 relaunch
Building on the success of the first wave of the campaign, A.I.S.E. launches today the sequel of the 'I prefer 30˚C' campaign aimed at promoting the benefits of low temperature washing and lowering the energy footprint of the detergent sector. The A.I.S.E. campaign and consumer portal www.iprefer30.eu have been promoted since 2013 through this unique multi-stakeholder campaign supported by more than 30 partner organisations. A.I.S.E. is now pursuing this campaign vis-à-vis consumers with dedicated activities in Belgium, France, Denmark and the UK throughout 2016.
Partners from the detergent industry but also its value chain, such as the textile and appliances sectors, but also retailers, NGOs and authorities are invited to join this unique stakeholder movement!
Partnering is simple with the step-by-step guide provided on the campaign portal www.iprefer30.eu under 'Become a Partner' or email: firstname.lastname@example.org.
To view activities completed during wave 1 please download the campaign close out report here.