Did you know that the average wash temperature in Europe is 41°? And in the UK, it is 39°! If everyone in Europe decreased their average laundry temperature by just 3°, it would save more than 2,300 GWh/year, equivalent to the electricity consumption of more than 300,000 inhabitants! And you can see these savings even on a local level! In fact, the energy savings of a reduction of only 3° in the average wash temperature of people in the UK is equivalent to emissions produced by over 127,000 cars. We’re here to show you how washing at lower temperatures is a win/win for everyone and the environment.
How washing at lower temperatures can benefit everyone.
A few small changes in everyone’s washing habits, especially using lower temperatures, add up to big benefits for everyone. How? Simply by lowering machine temperatures it’s possible to get excellent cleaning results, reduce carbon food print and help the environment. What’s more, is that clothes look better for longer with less risk of damage to the fabric.
Do you prefer 30°?
The “I prefer 30°” campaign is an initiative of the detergent industry that aims to raise awareness of these benefits and support consumers in lowering their wash temperatures. The campaign calls on all industry players and related partners to take on the responsibility of maintaining a high sustainability standard for the entire sector by helping to spread the word. And we’re also counting on you. Together, we want to encourage people to adapt their washing habits, in particular washing at the lowest possible temperature, by explaining why this initiative is a win/win for all - it cuts CO2 emissions, reduces electricity bills and helps care for your clothes.
As a responsible advocate of sustainable washing, you can save money, help the environment and keep your clothes looking good for longer by simply preferring 30°.
Join the movement to achieve work towards sustainable washing
A.I.S.E., through detergent companies, is running a consumer engagement campaign to promote low temperature washing. The campaign is led in the UK through the national association UKCPI.
Developed around the slogan “I prefer 30°”, this campaign is deployed to consumers in 2014. The novelty of the “I prefer 30°” campaign is that it is opened to retailers, appliance manufacturers, fashion manufacturers/retailers, authorities, NGOs and other corporate supporters making it a unique multi-stakeholder movement!
To view our partners in the UK, click here. If you are interested in becoming a partner, click here.
“I prefer 30°” is also keen to work with Ambassadors. These individuals are selected by A.I.S.E. or its national associations on the basis that they have a link or an interest in driving forward the sustainability profile of household laundry detergents products in the context of this campaign.