Campaign timeline



07/06/2013

Official public launch with the European Commission in Milan

 

07/06/2013 – 30/09/2013

 

Timeframe for which the Core Campaign Leaders can commit to the project by signing the corresponding commitment letter with A.I.S.E.

 

07/06/2013 – 30/03/2014

 

Timeframe for which Gold partners, Corporate and Institutional Supporters can commit to the project by signing the corresponding commitment letter with A.I.S.E.

 

07/06/2013 – 30/11/2013

 

Timeframe during which Ambassadors may express their willingness to take part in the project to A.I.S.E. or its national associations

 

15/10/2013

 

Confirmation by A.I.S.E. of the final geographical scope of the campaign. Deadline for A.I.S.E. to provide all elements of the communication toolkit to partners

 

06/01/2014

 

Opening of B2C site

 

06/01/2014 - 30/09/2014

 

Campaign activation towards consumers

 

Fall 2014

 

Consumer research by A.I.S.E. and reporting on use of the toolkit by partners

 

November 2015

 

Close out report by A.I.S.E. (for Wave 1 campaign) 

 

 

 2 November 2015

 Call for interest for Wave 2 for I prefer 30

 

 
 14 December 2015

 

 Confirmation of Wave 2 territory in BE, FR, DK, UK & Call for partners 

 
1 January 2016 - 31 December 2016

 

 B2C Activation Wave 2