Why prefer 30°?
Did you know that the average wash temperature in Europe is 41°? Washing at 30°, or simply lowering machine temperatures, has many benefits: next to getting excellent cleaning results it helps fight climate change and protect the environment, it’s good for people’s clothes and their electricity bills.The “I prefer 30°” campaign is an initiative of the detergent industry that aims to raise awareness for these benefits and get consumers to lower their wash temperatures. The campaign calls on all industry players and related partners, to help spread the word. Want to know more?
To view a two minute video of the campaign launch event please click hereRead more