Campaign timeline
07/06/2013 |
Official public launch with the European Commission in Milan
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07/06/2013 – 30/09/2013
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Timeframe for which the Core Campaign Leaders can commit to the project by signing the corresponding commitment letter with A.I.S.E.
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07/06/2013 – 30/03/2014
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Timeframe for which Gold partners, Corporate and Institutional Supporters can commit to the project by signing the corresponding commitment letter with A.I.S.E.
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07/06/2013 – 30/11/2013
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Timeframe during which Ambassadors may express their willingness to take part in the project to A.I.S.E. or its national associations
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15/10/2013
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Confirmation by A.I.S.E. of the final geographical scope of the campaign. Deadline for A.I.S.E. to provide all elements of the communication toolkit to partners
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06/01/2014
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Opening of B2C site
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06/01/2014 - 30/09/2014
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Campaign activation towards consumers
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Fall 2014
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Consumer research by A.I.S.E. and reporting on use of the toolkit by partners
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November 2015
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Close out report by A.I.S.E. (for Wave 1 campaign)
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2 November 2015 |
Call for interest for Wave 2 for I prefer 30
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14 December 2015 |
Confirmation of Wave 2 territory in BE, FR, DK, UK & Call for partners |
1 January 2016 - 31 December 2016 |
B2C Activation Wave 2 |