Are you a household laundry detergent company (manufacturer or private label distributor) in one of our 4 markets, whether a member or not of A.I.S.E. or its national association(s)? If your answer is positive, then you will be one of the main supporters of our campaign.
As a Core Campaign Leader, you commit to finance the initiative (see conditions and exceptions in project description). You also commit to make optimal use of the toolkit and respect the legal commitments and responsibilities of this category.
All partners are also invited to read the project description of I Prefer 30, as this is a useful summary of the project and the different partnerships offered.